As more businesses recognize the importance of having a relevant social media presence, the question of how they should implement and manage their presence becomes more salient. Launching a social media campaign, complete with strategic outline and measurable, clearly defined goals, can be a daunting task. Many books have been written on this topic, but I’ll list the three most common reasons business owners hire me after trying to do it on their own.
- Time – One of the first things you’ll realize when you embark on your quest for facebook fame, is that it requires a meaningful amount of time. Building an audience and engaging them takes time that some small business owners simply don’t have. Delegating this important task to a capable social media management company will allow you to focus on actually running your business.
- Content – Content creation (the stuff you post or tweet), is how past and potential customers interact with your brand on social media. This, in my humble opinion, is the most critical part of engaging your audience. Your videos, blogs and copy need to resonate and give value.
- Tech Savvy – Social media marketing is not yet an exact science, but it’s getting there. The research, metrics monitoring and different social-platform integrations needed to execute a successful campaign, make it necessary for you to have a better than average understanding of how the web works.
If you need help with your social media management, twitter, youtube, facebook or email marketing, please contact us 🙂