Success Media Solutions is a Miami based media consulting and marketing company that specializes in affordable advertising solutions for small businesses. The company utilizes Public Relations, Commercial Photography, Video Production, and Inbound Marketing via social media and blogging, to leverage their client’s products and services. According to Entrepreneur magazine, almost 50 percent of small businesses say the cost of traditional advertising is prohibitive, and makes it hard for them to compete with larger brands. But entrepreneurs can give themselves an edge with a solid advertising strategy, and implementing cost-effective techniques like social media campaigns and video marketing.
Success Media Solutions was founded by Michael Watkins, a Caribbean-American business development expert, who started his career in banking and finance, then moved on to the automotive industry. Watkins later started an independent automobile dealership in Hollywood, FL, generating $1.2 million in sales in just its second year of operation. After completing a Music Business degree, as well as a B.sc. in Communications from FIU, Watkins sold the auto dealership and went into media and video production. He has produced content and commercials for global brands such as The New York Times and eHow.com, to local restaurants and attorneys.
When asked what made him get into the business-to-business marketing arena, Watkins was quoted as saying – “I am a small business owner, so I understand the challenges of other small businesses. We create the majority of the nations new jobs, so we need affordable solutions for us to compete and succeed.”
Australian spray paint company, Ironlak, gave us all a lesson in branding and how to take a marketing campaign viral. The video below, published last month on their youtube channel, is fast approaching seven million views as of the date of this blog. This is a text book example of a company that understands who it’s customers are, and goes above and beyond to connect with them through social media.
Well into the second week of the current government stall, small business owners and government employees are hoping this doesn’t go another day. In President Obama’s speech on the issue last Thursday, he stated, “We’re making steady progress and we can’t afford to threaten that progress right now.” His oration expressed his concern on the shutdown’s effect on small businesses. He went on to say that the SBA gives a billion dollars a month in loans and is currently halted due to the “…reckless republican shutdown.” According to the United States Small Business Association there are 28 million small businesses in the U.S., which employ 57% of the country’s private workforce, and pays 44% of U.S. payroll.
Imagine being the proud owner of your very own manufacturing company. You are in the process of purchasing your second location and about to receive a loan from the Small Business Administration. The October 1 shutdown has interrupted that loan as the parties disagree over the federal budget. It does not stop there. With Internal Revenue Services closed, many banks join the SBA in a stop on loans. Lenders are unable to check tax information provided by applicants with the IRS not in operation. It is safe to say that businesses with smaller margins and less cash flow are feeling this far more than the major corporations with funds to weather the storm. However, loans are not the only hindering factor in the shutdown. When the government closed its doors, monuments including the Statue of Liberty and Ellis Island in New York, Independence Hall in Philadelphia, the Washington Monument, National Zoo and the Smithsonian in D.C. also stopped operation. When the attractions close, tourism suffers. Surrounding small businesses and restaurants are hurting due to the lack of crowds.
Businesses who rely mainly on government contracts join those being pinched by the party bickering. There is virtually no chance of retroactive pay for the army of furloughed government contractors who provide services that range from safeguarding computer networks and designing military machines, to cleaning offices and doing repairs. Congress has never compensated such employees for time lost during a shutdown situation, the Washington Post reports.
If the video below isn’t evidence of the egregious corruption in the Republican congress, I don’t know what is.
by Mike Watkins
I was at a Realtor Association meeting recently when a fellow entrepreneur saw some of the apps on my iPad and proceeded to question me for 15 minutes about what productivity software I use. I didn’t mind demonstrating the different applications to her. So, I decided to produce the video below, with my top ten resources to help you with your business. I hope you find it helpful, ENJOY 🙂
When it comes to employment, I’ve always believed that you should develop skills that make you almost invaluable to prospective employers; skills that allow you to ask for, and receive fair pay. But I’m torn on the issue of wether the minimum wage should be raised. On one hand, I understand the plight of workers trying to feed their families on a minimum wage income. But the flip side is, the inevitable rise in costs of goods and services consumed by the very same people who earn minimum wage.
It’s a self-defeating proposition.
Here at Success Media Solutions, we DO NOT pay minimum wage. We try to attract the highest quality candidate for the position, and offer salaries commensurate with an individuals skill and experience.
But enough about what I think, here’s a quick two minute animation that objectively outlines the minimum wage argument. Check it out and share your thoughts on the debate.