A Video Marketing Masterpiece Via Viral Branding Fusing Creativity With Business Australian spray paint company, Ironlak, gave us all a lesson in branding and how to take a marketing campaign viral. The video below, published last month on their youtube channel, is fast approaching seven million views as of the date of this blog. This is a…
Must Read Books for Entrepreneurs Entrepreneurs are a unique bunch. We’ve made a conscious and deliberate decision to repudiate so-called job security for a more challenging expedition into the unknown. It takes an individual with steely resolve, and in some cases, a lack of aversion to risk, to brave the jungle that is entrepreneurship. As…
3 Reasons Your Business Needs A Social Media Manager As more businesses recognize the importance of having a relevant social media presence, the question of how they should implement and manage their presence becomes more salient. Launching a social media campaign, complete with strategic outline and measurable, clearly defined goals, can be a daunting task. Many…