Fusing Creativity With Business
Australian spray paint company, Ironlak, gave us all a lesson in branding and how to take a marketing campaign viral. The video below, published last month on their youtube channel, is fast approaching seven million views as of the date of this blog. This is a text book example of a company that understands who it’s customers are, and goes above and beyond to connect with them through social media.
Be sure to watch in HD and full screen. Enjoy!
by Mike Watkins
As more businesses recognize the importance of having a relevant social media presence, the question of how they should implement and manage their presence becomes more salient. Launching a social media campaign, complete with strategic outline and measurable, clearly defined goals, can be a daunting task. Many books have been written on this topic, but I’ll list the three most common reasons business owners hire me after trying to do it on their own.
- Time – One of the first things you’ll realize when you embark on your quest for facebook fame, is that it requires a meaningful amount of time. Building an audience and engaging them takes time that some small business owners simply don’t have. Delegating this important task to a capable social media management company will allow you to focus on actually running your business.
- Content – Content creation (the stuff you post or tweet), is how past and potential customers interact with your brand on social media. This, in my humble opinion, is the most critical part of engaging your audience. Your videos, blogs and copy need to resonate and give value.
- Tech Savvy – Social media marketing is not yet an exact science, but it’s getting there. The research, metrics monitoring and different social-platform integrations needed to execute a successful campaign, make it necessary for you to have a better than average understanding of how the web works.
If you need help with your social media management, twitter, youtube, facebook or email marketing, please contact us 🙂
Entrepreneurs are a unique bunch. We’ve made a conscious and deliberate decision to repudiate so-called job security for a more challenging expedition into the unknown. It takes an individual with steely resolve, and in some cases, a lack of aversion to risk, to brave the jungle that is entrepreneurship. As I close in on 10 years of business development, which includes building three unique corporations from scratch – a car dealership, a finance company, and now a multimedia marketing firm – I reflect on some of the books I’ve read that not only inspired me, but reconstructed my understanding of business strategies and tactics. Here are three of the most enlightening books I’ve read so far. I hope they’ll inspire you, my fellow entrepreneurs, the way they did me.
- How to Win Friends and Influence People, by Dale Carnegie. This book was first published in 1936; however, the lessons in people management and relationships are timeless.
- Turn Around, How Carlos Ghosn Rescued Nissan, by David Magee. A testament to the importance of diversity and leadership.
- Rich Dad, Poor Dad, by Robert Kiyosaki. My most profound realization in business happened after I read this book. It reinforced my decision to become an entrepreneur, and taught me the power of passive income.
So there you have it, three great reads to get you through the good times and bad. Share and like us on facebook.com/SuccessMediaSoultions if you enjoyed this post.