So I visited with one of my past clients this week to discuss marketing strategy for the New Year. We talked about possibly adding television commercials, and maybe even some billboard ads. As she sat at her desk scrolling through her company facebook page, she suddenly turned to me and asked, “why aren’t we getting more results from this?” Here are a few of the answers I gave her:
1- You don’t understand facebook’s page-post-algorithm
Ever since facebook became a publicly traded company, Mark Zuckerberg and company have been frantically trying to find new revenue streams for their shareholders. What does this mean for your posts? Facebook decides which ones your fan’s get to see, and which ones they don’t. The algorithm uses a mix of post relevance, popularity and quality of content to decide which ones get pushed to the top. But most importantly, it leaves room for facebook to place paid ads in your timeline.
2- You marginalize other emerging social media platforms: Google+, LinkedIn, Instagram etc.
This one stems from the fact that far too many business owners don’t know who their target demographic is. For example, if your product or service is meant for business people and professionals over 30 years old, you would do well to have a strong presence on LinkedIn and Google plus. Likewise for companies that cater to a younger audience, Instagram and Twitter need to lead your social media marketing campaign.
3- Your video marketing is nonexistent
For some weird reason, most entrepreneurs still haven’t accepted the fact that YouTube is also a social media network. And in my humble opinion, THE BEST ONE! Yea I said it, YouTube is the best social media platform. It’s been projected that in the year 2017, over 80% of all Internet traffic will be video streaming, or some form of visual media. From a marketing standpoint, not only is video more engaging, but YouTube gets almost 6 billion hits per month. So start a Youtube channel and create some quality video content!
Well into the second week of the current government stall, small business owners and government employees are hoping this doesn’t go another day. In President Obama’s speech on the issue last Thursday, he stated, “We’re making steady progress and we can’t afford to threaten that progress right now.” His oration expressed his concern on the shutdown’s effect on small businesses. He went on to say that the SBA gives a billion dollars a month in loans and is currently halted due to the “…reckless republican shutdown.” According to the United States Small Business Association there are 28 million small businesses in the U.S., which employ 57% of the country’s private workforce, and pays 44% of U.S. payroll.
Imagine being the proud owner of your very own manufacturing company. You are in the process of purchasing your second location and about to receive a loan from the Small Business Administration. The October 1 shutdown has interrupted that loan as the parties disagree over the federal budget. It does not stop there. With Internal Revenue Services closed, many banks join the SBA in a stop on loans. Lenders are unable to check tax information provided by applicants with the IRS not in operation. It is safe to say that businesses with smaller margins and less cash flow are feeling this far more than the major corporations with funds to weather the storm. However, loans are not the only hindering factor in the shutdown. When the government closed its doors, monuments including the Statue of Liberty and Ellis Island in New York, Independence Hall in Philadelphia, the Washington Monument, National Zoo and the Smithsonian in D.C. also stopped operation. When the attractions close, tourism suffers. Surrounding small businesses and restaurants are hurting due to the lack of crowds.
Businesses who rely mainly on government contracts join those being pinched by the party bickering. There is virtually no chance of retroactive pay for the army of furloughed government contractors who provide services that range from safeguarding computer networks and designing military machines, to cleaning offices and doing repairs. Congress has never compensated such employees for time lost during a shutdown situation, the Washington Post reports.
If the video below isn’t evidence of the egregious corruption in the Republican congress, I don’t know what is.
by Mike Watkins
I was at a Realtor Association meeting recently when a fellow entrepreneur saw some of the apps on my iPad and proceeded to question me for 15 minutes about what productivity software I use. I didn’t mind demonstrating the different applications to her. So, I decided to produce the video below, with my top ten resources to help you with your business. I hope you find it helpful, ENJOY 🙂
Entrepreneurs are a unique bunch. We’ve made a conscious and deliberate decision to repudiate so-called job security for a more challenging expedition into the unknown. It takes an individual with steely resolve, and in some cases, a lack of aversion to risk, to brave the jungle that is entrepreneurship. As I close in on 10 years of business development, which includes building three unique corporations from scratch – a car dealership, a finance company, and now a multimedia marketing firm – I reflect on some of the books I’ve read that not only inspired me, but reconstructed my understanding of business strategies and tactics. Here are three of the most enlightening books I’ve read so far. I hope they’ll inspire you, my fellow entrepreneurs, the way they did me.
How to Win Friends and Influence People, by Dale Carnegie. This book was first published in 1936; however, the lessons in people management and relationships are timeless.
Turn Around, How Carlos Ghosn Rescued Nissan, by David Magee. A testament to the importance of diversity and leadership.
Rich Dad, Poor Dad, by Robert Kiyosaki. My most profound realization in business happened after I read this book. It reinforced my decision to become an entrepreneur, and taught me the power of passive income.