3 Reasons Your Social Media Marketing Sucks

3 Reasons Your Social Media Marketing Sucks

So I visited with one of my past clients this week to discuss marketing strategy for the New Year.  We talked about possibly adding television commercials, and maybe even some billboard ads.  As she sat at her desk scrolling through her company facebook page, she suddenly turned to me and asked, “why aren’t we getting more results from this?” Here are a few of the answers I gave her:

1-    You don’t understand facebook’s page-post-algorithm


Ever since facebook became a publicly traded company, Mark Zuckerberg and company have been frantically trying to find new revenue streams for their shareholders. What does this mean for your posfacebook post reachts? Facebook decides which ones your fan’s get to see, and which ones they don’t.  The algorithm uses a mix of post relevance, popularity and quality of content to decide which ones get pushed to the top. But most importantly, it leaves room for facebook to place paid ads in your timeline.





2-    You marginalize other emerging social media platforms: Google+, LinkedIn, Instagram etc.


This one stems from the fact that far too many business owners don’t know who their target demographic is. For example, if your product or service is meant for business people and professionals over 30 years old, you would do well to have a strong presence on LinkedIn and Google plus. Likewise for companies that cater to a younger audience, Instagram and Twitter need to lead your social media marketing campaign.


3-    Your video marketing is nonexistent


For some weird reason, most entrepreneurs still haven’t accepted the fact that YouTube is also a social media network. And in my humble opinion, THE BEST ONE! Yea I said it, YouTube is the best social media platform. It’s been projected that in the year 2017, over 80% of all Internet traffic will be video streaming, or some form of visual media. From a marketing standpoint, not only is video more engaging, but YouTube gets almost 6 billion hits per month. So start a Youtube channel and create some quality video content!

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If you want your social media marketing to stop sucking, like us on facebook or contact us; we can help.

by Mike Watkins

Must Read Books for Entrepreneurs

Must Read Books for Entrepreneurs

Entrepreneurs are a unique bunch. We’ve made a conscious and deliberate decision to repudiate so-called job security for a more challenging  expedition into the unknown. It takes an  individual with steely resolve, and in some cases, a lack of aversion to risk, to brave the jungle that is entrepreneurship.  As I close in on 10 years of business development, which includes building three unique corporations from scratch – a car dealership, a finance company, and now a multimedia marketing firm –  I reflect on some of the books I’ve read that not only inspired me, but reconstructed my understanding of business strategies and tactics. Here are three of the most enlightening books I’ve read so far. I hope they’ll inspire you, my fellow entrepreneurs, the way they did me.

  1. How to Win Friends and Influence People, by Dale Carnegie. This book was first published in 1936; however, the lessons in people management and relationships are timeless.
  2. Turn Around, How Carlos Ghosn Rescued Nissan, by David Magee. A testament to the importance of diversity and leadership. 
  3. Rich Dad, Poor Dad, by Robert Kiyosaki. My most profound realization in business happened after I read this book. It reinforced my decision to become an entrepreneur, and taught me the power of passive income.

So there you have it, three great reads to get you through the good times and bad. Share and like us on facebook.com/SuccessMediaSoultions if you enjoyed this post.