So I visited with one of my past clients this week to discuss marketing strategy for the New Year. We talked about possibly adding television commercials, and maybe even some billboard ads. As she sat at her desk scrolling through her company facebook page, she suddenly turned to me and asked, “why aren’t we getting more results from this?” Here are a few of the answers I gave her:
1- You don’t understand facebook’s page-post-algorithm
Ever since facebook became a publicly traded company, Mark Zuckerberg and company have been frantically trying to find new revenue streams for their shareholders. What does this mean for your posts? Facebook decides which ones your fan’s get to see, and which ones they don’t. The algorithm uses a mix of post relevance, popularity and quality of content to decide which ones get pushed to the top. But most importantly, it leaves room for facebook to place paid ads in your timeline.
2- You marginalize other emerging social media platforms: Google+, LinkedIn, Instagram etc.
This one stems from the fact that far too many business owners don’t know who their target demographic is. For example, if your product or service is meant for business people and professionals over 30 years old, you would do well to have a strong presence on LinkedIn and Google plus. Likewise for companies that cater to a younger audience, Instagram and Twitter need to lead your social media marketing campaign.
3- Your video marketing is nonexistent
For some weird reason, most entrepreneurs still haven’t accepted the fact that YouTube is also a social media network. And in my humble opinion, THE BEST ONE! Yea I said it, YouTube is the best social media platform. It’s been projected that in the year 2017, over 80% of all Internet traffic will be video streaming, or some form of visual media. From a marketing standpoint, not only is video more engaging, but YouTube gets almost 6 billion hits per month. So start a Youtube channel and create some quality video content!
by Mike Watkins