Google Business Tips to Double Your Online Traffic

Google Business Tips to Double Your Online Traffic

You know as small business owner and entrepreneur myself, I understand what it’s like to have little to no budget to market your business. You’re doing all the social media posts, your doing facebook, you’re doing twitter, yet you’re still not getting the results that you expect to be getting back. Well today I’m going to give you all the tips you need to double your online presence and get more traffic to your business. It doesn’t matter what you do. It doesn’t matter if you’re an attorney, if you’re a doctor, if you’re a real estate broker or if you have a brick and mortar facility. What ever it is you do, I’m going to show you the tactics you can use to double the amount of traffic you get to your website and to your business.

 

1 – The first thing you need to do is claim your Google plus business page. For those of you who don’t have gmail, you’ll need to get a gmail account. Google uses your gmail account to access every other aspect of their company; for example your email, YouTube and your Google plus account. So you will need to get a gmail account then you can create your business page and claim your business entity on Google, it’s really vital that you do that right away.

 

2 – The second thing you’ll need to do once you’ve created your page, is verify it. You’ll see a little check mark right next to your name that lets anyone searching for you know that you’ve been verified.

 

3 – So by now I know you’re starting to see a pattern here with Google right? Google is extremely important when it comes to ranking your business and getting found online. The third thing you’re going to want to do is get reviews for your page. See this little block right hereLocal SEO…and I go into this more extensively in my second video. But having reviews is critical to showing up in that little pack in Google searches.

 

4 – Submit local citations. Some of you may not know what citations are, basically citations are references, mentions of your business online. The phone number, the location address and so on. Citation sites are sites that you probably already know, Yellow pages, Yelp, white pages. Local online directories that list businesses and all their information so they can get found. You want to make sure that your business is referenced on as many of these websites as possible. Citations are a key component in the algorithm used by Google, Bing and other search engines to index websites. So, you need to make sure that you’re listed there. Businesses with more citations and back links tend to get higher ranking in search engines.

 Citation Sites

5 – Speaking of back links, now we’re on to number five. Back links are critical in ranking and rating your online presence, namely your website. You want to get back links from trusted, authority websites. Now what are back links…back links is exactly what it says, right? It’s a link back to your site from other authority sites referencing either the content on your site or some sort of information that’s on your site. So for example, let’s say you were a plastic surgeon and you wrote an article that the United States medical journal referenced on their site, linking back to your site. That would be an incredibly vital and important back link, and a good signal to Google that you’ve got some good content on your site that’s being referenced by another authoritative site.

 

6 – And how do you get back links? Good quality content being posted frequently. This is one of the best ways to get good back links. Producing quality content, blogging and putting videos on your site frequently is another signal to Google that there are new pages on your site that need to indexed.

Thanks for watching this video guys I hope you enjoyed it. But before you go, I want to give you an added bonus. If you click the link below and enter your email address, I’ll send you step-by-step instructions on how to properly setup your Google business page. You don’t want to miss out on this, because I’ll go over exactly what you need to do and the proper steps you need to take to set up your Google business plus page. And make sure it gets done the right way. Go ahead and CLICK HERE
and enter your email address and I’ll send it to your email right away! I’ll see you soon.

 

by Mike Watkins

3 Reasons Your Social Media Marketing Sucks

3 Reasons Your Social Media Marketing Sucks

So I visited with one of my past clients this week to discuss marketing strategy for the New Year.  We talked about possibly adding television commercials, and maybe even some billboard ads.  As she sat at her desk scrolling through her company facebook page, she suddenly turned to me and asked, “why aren’t we getting more results from this?” Here are a few of the answers I gave her:

1-    You don’t understand facebook’s page-post-algorithm

 

Ever since facebook became a publicly traded company, Mark Zuckerberg and company have been frantically trying to find new revenue streams for their shareholders. What does this mean for your posfacebook post reachts? Facebook decides which ones your fan’s get to see, and which ones they don’t.  The algorithm uses a mix of post relevance, popularity and quality of content to decide which ones get pushed to the top. But most importantly, it leaves room for facebook to place paid ads in your timeline.

 

 

 

 

2-    You marginalize other emerging social media platforms: Google+, LinkedIn, Instagram etc.


GooglePlus

This one stems from the fact that far too many business owners don’t know who their target demographic is. For example, if your product or service is meant for business people and professionals over 30 years old, you would do well to have a strong presence on LinkedIn and Google plus. Likewise for companies that cater to a younger audience, Instagram and Twitter need to lead your social media marketing campaign.

 

3-    Your video marketing is nonexistent

 

For some weird reason, most entrepreneurs still haven’t accepted the fact that YouTube is also a social media network. And in my humble opinion, THE BEST ONE! Yea I said it, YouTube is the best social media platform. It’s been projected that in the year 2017, over 80% of all Internet traffic will be video streaming, or some form of visual media. From a marketing standpoint, not only is video more engaging, but YouTube gets almost 6 billion hits per month. So start a Youtube channel and create some quality video content!


success media solutions - social media marketing

 

If you want your social media marketing to stop sucking, like us on facebook or contact us; we can help.

by Mike Watkins