3 Reasons Your Social Media Marketing Sucks

3 Reasons Your Social Media Marketing Sucks

So I visited with one of my past clients this week to discuss marketing strategy for the New Year.  We talked about possibly adding television commercials, and maybe even some billboard ads.  As she sat at her desk scrolling through her company facebook page, she suddenly turned to me and asked, “why aren’t we getting more results from this?” Here are a few of the answers I gave her:

1-    You don’t understand facebook’s page-post-algorithm

 

Ever since facebook became a publicly traded company, Mark Zuckerberg and company have been frantically trying to find new revenue streams for their shareholders. What does this mean for your posfacebook post reachts? Facebook decides which ones your fan’s get to see, and which ones they don’t.  The algorithm uses a mix of post relevance, popularity and quality of content to decide which ones get pushed to the top. But most importantly, it leaves room for facebook to place paid ads in your timeline.

 

 

 

 

2-    You marginalize other emerging social media platforms: Google+, LinkedIn, Instagram etc.


GooglePlus

This one stems from the fact that far too many business owners don’t know who their target demographic is. For example, if your product or service is meant for business people and professionals over 30 years old, you would do well to have a strong presence on LinkedIn and Google plus. Likewise for companies that cater to a younger audience, Instagram and Twitter need to lead your social media marketing campaign.

 

3-    Your video marketing is nonexistent

 

For some weird reason, most entrepreneurs still haven’t accepted the fact that YouTube is also a social media network. And in my humble opinion, THE BEST ONE! Yea I said it, YouTube is the best social media platform. It’s been projected that in the year 2017, over 80% of all Internet traffic will be video streaming, or some form of visual media. From a marketing standpoint, not only is video more engaging, but YouTube gets almost 6 billion hits per month. So start a Youtube channel and create some quality video content!


success media solutions - social media marketing

 

If you want your social media marketing to stop sucking, like us on facebook or contact us; we can help.

by Mike Watkins

Video Marketing Company Helps Small Businesses Succeed

Video Marketing Company Helps Small Businesses Succeed

video marketing, commercial photography, social media managementSuccess Media Solutions is a Miami based media consulting and marketing company that specializes in affordable advertising solutions for small businesses. The company utilizes Public Relations, Commercial Photography, Video Production, and Inbound Marketing via social media and blogging, to leverage their client’s products and services.
According to Entrepreneur magazine, almost 50 percent of small businesses say the cost of traditional advertising is prohibitive, and makes it hard for them to compete with larger brands. But entrepreneurs can give themselves an edge with a solid advertising strategy, and implementing cost-effective techniques like social media campaigns and video marketing.

Bio-  

Success Media Solutions Founder
Success Media Solutions Founder

Success Media Solutions was founded by Michael Watkins, a Caribbean-American business development expert, who started his career in banking and finance, then moved on to the automotive industry. Watkins later started an independent automobile dealership in Hollywood, FL, generating $1.2 million in sales in just its second year of operation.
After completing a Music Business degree, as well as a B.sc. in Communications from FIU, Watkins sold the auto dealership and went into media and video production. He has produced content and commercials for global brands such as The New York Times and eHow.com, to local restaurants and attorneys.

When asked what made him get into the business-to-business marketing arena, Watkins was quoted as saying – “I am a small business owner, so I understand the challenges of other small businesses. We create the majority of the nations new jobs, so we need affordable solutions for us to compete and succeed.”

by Mike Watkins

What to Do About MINIMUM WAGE

What to Do About MINIMUM WAGE

minimum wage, what are you worthWhen it comes to employment, I’ve always believed that you should develop skills that make you almost invaluable to prospective employers; skills that allow you to ask for, and receive fair pay. But I’m torn on the issue of wether the minimum wage should be raised. On one hand, I understand the plight of workers trying to feed their families on a minimum wage income. But the flip side is, the inevitable rise in costs of goods and services consumed by the very same people who earn minimum wage.

It’s a self-defeating proposition. 


Here at Success Media Solutions, we DO NOT pay minimum wage. We try to attract the highest quality candidate for the position, and offer salaries commensurate with an individuals skill and experience.

But enough about what I think, here’s a quick two minute animation that objectively outlines the minimum wage argument.  Check it out and share your thoughts on the debate.

by Mike Watkins