Video Marketing Company Helps Small Businesses Succeed

Video Marketing Company Helps Small Businesses Succeed

video marketing, commercial photography, social media managementSuccess Media Solutions is a Miami based media consulting and marketing company that specializes in affordable advertising solutions for small businesses. The company utilizes Public Relations, Commercial Photography, Video Production, and Inbound Marketing via social media and blogging, to leverage their client’s products and services.
According to Entrepreneur magazine, almost 50 percent of small businesses say the cost of traditional advertising is prohibitive, and makes it hard for them to compete with larger brands. But entrepreneurs can give themselves an edge with a solid advertising strategy, and implementing cost-effective techniques like social media campaigns and video marketing.

Bio-  

Success Media Solutions Founder
Success Media Solutions Founder

Success Media Solutions was founded by Michael Watkins, a Caribbean-American business development expert, who started his career in banking and finance, then moved on to the automotive industry. Watkins later started an independent automobile dealership in Hollywood, FL, generating $1.2 million in sales in just its second year of operation.
After completing a Music Business degree, as well as a B.sc. in Communications from FIU, Watkins sold the auto dealership and went into media and video production. He has produced content and commercials for global brands such as The New York Times and eHow.com, to local restaurants and attorneys.

When asked what made him get into the business-to-business marketing arena, Watkins was quoted as saying – “I am a small business owner, so I understand the challenges of other small businesses. We create the majority of the nations new jobs, so we need affordable solutions for us to compete and succeed.”

by Mike Watkins

3 Reasons Your Business Needs A Social Media Manager

3 Reasons Your Business Needs A Social Media Manager

14594978_xlAs more businesses recognize the importance of  having a relevant social media presence, the question of how they should implement and manage their presence becomes more salient. Launching a social media campaign, complete with strategic outline and measurable, clearly defined goals, can be a daunting task. Many books have been written on this topic, but I’ll list the three most common reasons business owners hire me after trying to do it on their own.



  1. Time    –    One of the first things you’ll realize when you embark on your quest for facebook fame, is that it requires a meaningful amount of time. Building an audience and engaging them takes time that some small business owners simply don’t have. Delegating this important task to a capable social media management company will allow you to focus on actually running your business.
  2. Content  –  Content creation (the stuff you post or tweet), is how past and potential customers interact with your brand on social media. This, in my humble opinion, is the most critical part of engaging your audience. Your videos, blogs and copy need to resonate and give value.
  3. Tech Savvy  –  Social media marketing is not yet an exact science, but it’s getting there. The research, metrics monitoring and different social-platform integrations needed to execute a successful campaign, make it necessary for you to have a better than average understanding of how the web works.

If you need help with your social media management, twitter, youtube, facebook or email marketing,  please contact us 🙂

Will the REAL photographers please step forward.

Will the REAL photographers please step forward.

There’s no question that the photography industry has changed dramatically since the invention of DSLR cameras. Most of these cameras capture decent images, and are available for less than $1000. But after being hired to shoot a birthday party a few weeks ago, and seeing the equipment and level of experience of the other “photographer” that was hired, I had to write this blog. Consumers need to understand the difference between a professional who invests time, effort, and commitment to constant improvement, and a guy with a camera trying to pass for a photographer. I approached the lady taking pictures at the birthday party to make small talk and exchange business cards; she did not have a business card, nor did she have a website. This should be an immediate indication to anyone looking to hire a photographer, that the person they’re considering is not serious about what they do. Photos chronicle the history of your life, so the hiring of a photographer should not be taken lightly. Here are three quick tips to help you choose a photographer for your business or event:

  1. Review their portfolio – All professional photographers have an online portfolio like this, or published work that’s easily accessible.
  2. Ask about their equipment – My instrument of choice is the Canon 5D MarkII. The equipment used on a shoot can be the difference between average looking pictures, and spectacular images.
  3. Talk to them about their experience – Engaging your photographer on facebook or twitter not only reveals their level of expertise, but also tells you a little bit about his or her personality. 

For more information, visit us online at ReelChord.com