3 Reasons Your Social Media Marketing Sucks

3 Reasons Your Social Media Marketing Sucks

So I visited with one of my past clients this week to discuss marketing strategy for the New Year.  We talked about possibly adding television commercials, and maybe even some billboard ads.  As she sat at her desk scrolling through her company facebook page, she suddenly turned to me and asked, “why aren’t we getting more results from this?” Here are a few of the answers I gave her:

1-    You don’t understand facebook’s page-post-algorithm


Ever since facebook became a publicly traded company, Mark Zuckerberg and company have been frantically trying to find new revenue streams for their shareholders. What does this mean for your posfacebook post reachts? Facebook decides which ones your fan’s get to see, and which ones they don’t.  The algorithm uses a mix of post relevance, popularity and quality of content to decide which ones get pushed to the top. But most importantly, it leaves room for facebook to place paid ads in your timeline.





2-    You marginalize other emerging social media platforms: Google+, LinkedIn, Instagram etc.


This one stems from the fact that far too many business owners don’t know who their target demographic is. For example, if your product or service is meant for business people and professionals over 30 years old, you would do well to have a strong presence on LinkedIn and Google plus. Likewise for companies that cater to a younger audience, Instagram and Twitter need to lead your social media marketing campaign.


3-    Your video marketing is nonexistent


For some weird reason, most entrepreneurs still haven’t accepted the fact that YouTube is also a social media network. And in my humble opinion, THE BEST ONE! Yea I said it, YouTube is the best social media platform. It’s been projected that in the year 2017, over 80% of all Internet traffic will be video streaming, or some form of visual media. From a marketing standpoint, not only is video more engaging, but YouTube gets almost 6 billion hits per month. So start a Youtube channel and create some quality video content!

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If you want your social media marketing to stop sucking, like us on facebook or contact us; we can help.

by Mike Watkins

3 Reasons Your Business Needs A Social Media Manager

3 Reasons Your Business Needs A Social Media Manager

14594978_xlAs more businesses recognize the importance of  having a relevant social media presence, the question of how they should implement and manage their presence becomes more salient. Launching a social media campaign, complete with strategic outline and measurable, clearly defined goals, can be a daunting task. Many books have been written on this topic, but I’ll list the three most common reasons business owners hire me after trying to do it on their own.

  1. Time    –    One of the first things you’ll realize when you embark on your quest for facebook fame, is that it requires a meaningful amount of time. Building an audience and engaging them takes time that some small business owners simply don’t have. Delegating this important task to a capable social media management company will allow you to focus on actually running your business.
  2. Content  –  Content creation (the stuff you post or tweet), is how past and potential customers interact with your brand on social media. This, in my humble opinion, is the most critical part of engaging your audience. Your videos, blogs and copy need to resonate and give value.
  3. Tech Savvy  –  Social media marketing is not yet an exact science, but it’s getting there. The research, metrics monitoring and different social-platform integrations needed to execute a successful campaign, make it necessary for you to have a better than average understanding of how the web works.

If you need help with your social media management, twitter, youtube, facebook or email marketing,  please contact us 🙂