Fusing Creativity With Business Australian spray paint company, Ironlak, gave us all a lesson in branding and how to take a marketing campaign viral. The video below, published last month on their youtube channel, is fast approaching seven million views as of the date of this blog. This is a text book example of a company […]
As more businesses recognize the importance of having a relevant social media presence, the question of how they should implement and manage their presence becomes more salient. Launching a social media campaign, complete with strategic outline and measurable, clearly defined goals, can be a daunting task. Many books have been written on this topic, but I’ll […]
Entrepreneurs are a unique bunch. We’ve made a conscious and deliberate decision to repudiate so-called job security for a more challenging expedition into the unknown. It takes an individual with steely resolve, and in some cases, a lack of aversion to risk, to brave the jungle that is entrepreneurship. As I close in on 10 […]