So I visited with one of my past clients this week to discuss marketing strategy for the New Year. We talked about possibly adding television commercials, and maybe even some billboard ads. As she sat at her desk scrolling through her company facebook page, she suddenly turned to me and asked, “why aren’t we getting […]
As more businesses recognize the importance of having a relevant social media presence, the question of how they should implement and manage their presence becomes more salient. Launching a social media campaign, complete with strategic outline and measurable, clearly defined goals, can be a daunting task. Many books have been written on this topic, but I’ll […]